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Rapper MC Hammer, for instance, was a big hit during his 1992 U.S. tour but bombed in Mexico City the same year.
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It spread first, he says, via Twitter and influential tech celebrities like rapper MC Hammer and online personality iJustine, who changed their online avatar images to support the cause.
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Besides a youngish crowd of Facebook employees, also in attendance were a number of Silicon Valley investors and executives, from Yelp Chief Executive Jeremy Stoppelman to angel investor Ron Conway to rapper-turned-investor MC Hammer.
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