"A recession that lasts a few years may incrementally boost a trend that's been ongoing regardless, " Hallerman says.

FORBES: Life On Web's Edge

Brand advertising--rather than begging for clicks--still represents the majority of most advertisers' budgets, says eMarketer analyst David Hallerman.

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"Video ads might not fully bloom for a few years, " says Hallerman.

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To be sure, the move toward search ads isn't strictly new, argues eMarketer analyst David Hallerman--the trickle of advertising funds from banner ads to pay-per-click search ads has been a slow process, he says.

FORBES: Life On Web's Edge

"It's a fallacy to say that just because a site has a lot of traffic, it will also be getting a lot of revenue, " says David Hallerman, a senior analyst with Emarketer, a media research outfit.

FORBES: Banner Year? Not Quite