But it would appear that one Thai Buddhist sect has decided, nay declared, that Steve Jobs is now half of a yak inhabiting a crystal and silver castle in the afterlife.
To further trim raw material costs, which eat up 50% of revenue, he worked with engineers to decrease the standard half-liter bottle weight from 23 grams to 12 grams (nearest competitor Crystal Geyser has one weighing 14 grams).