After a half hour of cigarette-sharing and photo-snapping, the commander led us back down the trail to a roofed, open-walled meeting area with a table where he bade us sit and brought us tea.

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Last year the United States unveiled nine graphic health warning labels that must cover half the area of cigarette packages by this September.

CNN: Tobacco health warnings around the world

The company also announced Thursday that its NuMark subsidiary plans to introduce an electronic cigarette during the second half of the year.

NPR: Marlboro Maker Altria 1Q Profit Up About 16 Pct

Tobacco specialist Ian Rayson said, despite half of his business coming from cigarette sales, he was not too worried by the new rules.

BBC: Jersey plan to ban cigarette displays in shops

Last month on April 25, Altria announced, with significant surrounding publicity, that through its Nu Mark subsidiary it would introduce an electronic cigarette in the second half of this year.

FORBES: Altria Group: E-Cigarettes Or Die?

It said the law will give the FDA the power to restrict advertising, stop illegal sales of tobacco products, require graphic health warnings that cover the top half of the front and back of cigarette packs, ban misleading health claims such as "light" and "low-tar, " regulate health claims, require disclosure of the contents of tobacco products, require changes in tobacco products.

CNN: Senate passes bill increasing FDA power over tobacco products

Philip Morris is the world's largest cigarette company, with 17% of the global market, including half of the U.S. turf.

FORBES: Marlboro Man

They found that just over half of the 15 to16-year-olds said they had not had a puff of a cigarette in the past three months.

BBC: NEWS | Health | Teenagers 'ignore smoking advice'

Indeed it even suggests that for those over 25, half an hour of TV viewing "may shorten life to a similar degree" as smoking a cigarette.

BBC: Can watching TV make you die younger?