Whether we need this stuff remains arguable, but it certainly thickens the surfeit of half-satisfied desires that were already boiling away inside the movie.
Last year, the French knocked back a record 160m bottles of the stuff (two-thirds of worldwide sales), more than half of it during the Christmas season.
Unable to stuff the ballot boxes fast enough to steal the election outright, Mr Milosevic has half-stolen it by claiming enough votes to force his opponent, Vojislav Kostunica, into a run-off in two weeks' time.