Haier is a Chinese multinational consumer electronics and home appliances company headquartered in Qingdao, Shandong, China.
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The subsidiaries of Haier, a white-goods maker, were also put out of reach of mainland bureaucrats early on.
Haier sold a wine cooler for half the price of the industry leader.
Haier, a Chinese appliance manufacturer, expanded to America in 1999 with similar intentions.
Haier, a Chinese maker of dishwashers and fridges, focuses on consumers that many of its rivals neglect, such as students.
In 2005, Haier made a bid to purchase Maytag, to be able to sell its own products under a well-known American brand name.
Haier was a bit of a sleeper hit at last year's IFA, and the company looks to be taking on 2012's Berlin-based show in way.
ENGADGET: Haier celebrates IFA with ultra high def 3D, transparent and eye-controlled TVs
Haier had a pretty formidable booth here at CES, so naturally, we had to swing by and cast our eyeballs over anything and everything there.
Faisal's China connections have grown from Haier and a venture with the Shanghai-headquartered electronics group SVA to include projects in Pakistan with Chinese companies in housing, infrastructure, power and mining.
Haier, a 17-year-old appliance maker based in the port city of Qingdao, crept into the U.S. market in 1994, selling just three mini-refrigerator models through a distributor named Michael Jemal, an energetic appliance entrepreneur in Great Neck, N.
Recently, China's Haier Group made a run at established appliance maker Maytag, which in August ended up in the hands of Whirlpool.
From its base in Qingdao, white-goods manufacturer Haier has become a hugely successful Chinese multinational, hawking fridges, microwaves and washing machines from Auckland to Accra.
Haier already owns a 20 percent stake, purchased back in 2009.
Recently, China's Haier Group made a run at established appliance maker Maytag (nyse: MYG - news - people ), which in August ended up in the hands of Whirlpool (nyse: WHR - news - people ).
Now, alongside its washing-machine factory in Qingdao, there rises a pharmaceutical plant, whose synergies even Haier's bosses seem at a loss to explain.
Two years ago, Haier took over Hongxing, a washing-machine maker.
China's Haier has undercut Western competitors in a wide range of products, from air conditioners and washing machines to wine coolers.
Haier has more conventional strengths, such as a clear marketing strategy.
Each time the Heat scores on their homecourt, the points will be shown on a scoreboard with a giant logo of Chinese appliance maker Haier.
The philosophical belief that is held dear at Haier is that the creation of value for the customer is a precondition for the creation of value for the company.
FORBES: The Creative Economy: Can Industrial Giants Reinvent Themselves?
What we were most interested in was all the prototype technologies on show, but all the Haier reps were from the US sales department, so not a soul could talk about the demonstrations.
Over a period of eight months and countless trips he convinced Haier executives that Ruba was the ticket to the Pakistani market.
Haier will be showcasing even more 3D stuff at the show, including a 55-inch glasses-free LED set with 28 viewing angles and 3D Multi-View, "which allows two people to watch two different images at the same time, on the total surface area of the screen, " according to the company.
ENGADGET: Haier celebrates IFA with ultra high def 3D, transparent and eye-controlled TVs
In the Maytag deal, which is in the works right now, if Haier, the Chinese appliance-maker, buys Maytag, it will be a private company buying a private company.
But Haier, using its boot-camp approach, turned the company around without investing a penny of its own cash.
Now, worryingly, something similar may threaten Haier, China's leading white-goods maker, which recently failed with a bid for Maytag, an American rival.
By 1999 the two parties formed Haier America Trading Co. to broaden the line, and nine months later they opened a factory in Camden, S.C. to make full-size refrigerators for the U.S. market.
As before, Haier's seeing business potential in the device, and will be showing it off in the context of a window display at this year's show.
ENGADGET: Haier celebrates IFA with ultra high def 3D, transparent and eye-controlled TVs
The organizational unit through which these results are to be achieved at Haier is the ZZJYT: small, autonomous units of ten to twenty people, each with direct responsibility for a geographical area, a product, or a manufacturing process and seen as an entrepreneurial platform in an otherwise large, complex organization.
FORBES: The Creative Economy: Can Industrial Giants Reinvent Themselves?
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