The first thing I noticed when I started digging in to what had happened was that the company had changed its name to Zeyez.

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From what they could tell, the company had changed its name in order to conceal that fact.

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In the 1960s and 1970s, the company grew by acquiring several other baking outfits across the U.S. By 1995, the company had changed its name to IBC, and purchased its largest rival, Continental Baking Co.

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The force, which later revealed the suspect's name as Paul Greaves, said it had originally changed its guidance following the Leveson Inquiry into press standards.

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Sure, it changed its formal name, and sure, it had a super ad during the Super Bowl proclaiming that it was a whole new brand of Blackberry.

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The club had moved into a new park in the heart of the city, changed its name (formerly the Florida Marlins), redesigned its uniforms and invested in some key offseason acquisitions.

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