The conversation was guided by Techonomy Media founder David Kirkpatrick, who, as author of the 2010 bestseller The Facebook Effect: The Inside Story of the Company that is Connecting the World, is a widely acknowledged expert on the company and the strategies of its founder Mark Zuckerberg.

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TubeRank is built upon an algorithm that ranks videos according to their conversation triggers and communities of interest, which is then guided by a layer of social data, including share and sentiment data, that is connected to each video.

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It shows how the brain is guided by its assessment of the threat versus reward content of every situation, person or conversation we experience, and how we regulate ourselves to deal with the results of this assessment.

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