Connecting the box to home broadband will power the backward TV guide, give access to On Demand and the full Showcase.

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Unfortunately, if past experience is any guide, unless there is a concerted demand for such information, it is unlikely to be forthcoming.

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The ability to use your iPhone or iPod touch to control your U-verse TV with a full-featured, intuitive U-verse remote control with channel, guide, DVR, interactive app and on-demand controls, now available on the U-verse App for iPhone and iPod touch.

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Besides obviously needing a CableCard-ready TV set (most new digital HDTVs have to have CableCard slots), there are a few downsides, like you can't access your cable company's onscreen programming guide and you can't order pay-per-view or video-on-demand programming (at least not using your remote), but the real deal killer for us is that you won't be able to use it with a digital video recorder.

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Simultaneously, we need awareness-raising campaigns to reduce demand, especially among consumers in Asia, and to use the best available market research to guide social media campaigns.

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