Forbes and Forbes.com grow each other, which is why the magazine's guaranteed circulation will soon reach a record 900, 000.

FORBES: WOULDN'T YOU KNOW IT?

The publication went from 12 issues a year to 10 and also cut guaranteed circulation from 8 million to 5.5 million.

FORBES: Disrupting Advertising Media's 'Big Glass Cases'

And he's trying to get the magazine biz to adopt new audience measurement metrics, arguing that the guaranteed rate base based on paid circulation is outdated.

FORBES