Active GRP: GRP, or a gross rating point, is at the heart of offline media measurement.

FORBES: Google Guns for TV Ad Dollars With New Brand Metrics

Built-in: Active GRP is built right into the ad serving tools that our publishers and marketers already use every day.

FORBES: Google Guns for TV Ad Dollars With New Brand Metrics

Active GRP will enable real-time decision making, allowing advertisers to make adjustments to their campaigns at the speed of the web.

FORBES: Google Guns for TV Ad Dollars With New Brand Metrics

For example, when a fashion brand wants their TV campaign to reach 2 million women with two ads each, they use GRP to measure that.

FORBES: Google Guns for TV Ad Dollars With New Brand Metrics

On the precipice of death, Painter obtained an emergency bridge loan from existing investors, which include Capricorn Investment Group, GRP Partners and an affiliate of Guthy-Renker.

FORBES: TrueCar.com Founder Gets A Do-Over After Almost Killing His Company

Robust methodology: Active GRP is calculated by a statistical model that combines aggregated panel data and anonymous user data (either inferred or user-provided), and will work in conjunction with Active View to measure viewed impressions.

FORBES: Google Guns for TV Ad Dollars With New Brand Metrics

Focusing on high-margin drilling technology and tools, Duroc-Danner spun off the drill-pipe business as Grant Prideco (nyse: GRP - news - people ) in 2000 and sold off capital-intensive barge rig and gas-compression businesses.

FORBES: Oil Gleaners