We would love to claim that we have a reliable way to locate the future Apples and Googles of the world before they grow, but the successful strategies that we uncovered do not frequently suggest purchasing high-growth companies.
At Oracle's (nasdaq: ORCL - news - people ) AppsWorld conference in San Diego this week, Oracle President Charles Phillips introduced a series of products and strategies designed to grow revenue from customers of all sizes who don't want to dump the pricey software they already own in favor of a big, complex Oracle package.
They argue that many poor countries wrongly base their development strategies on the principle of comparative advantage (which holds, for instance, that tropical islands should grow bananas and pretty countries promote tourism).