In addition, Grousbeck and Pagliuca secured agreements for basketball-only suite sales at their games.

FORBES: The Celtics Score: How Boston's Value Doubled To $730 Million In Just 10 Years

On a Friday night in January Boston Celtics co-owner Wyc Grousbeck is a very happy guy.

FORBES: The Celtics Score: How Boston's Value Doubled To $730 Million In Just 10 Years

Grousbeck and his team recognized that the basketball team had an undervalued asset in its local television rights.

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Grousbeck got rich in venture capital with Highland Capital Partners, investing in consumer, healthcare, Internet and technology companies.

FORBES: Wall Streeters Beat Stock Market With Sports Teams

After ten years and hundreds of millions in added value under Grousbeck, the Celtics are primed to be flipped.

FORBES: The Celtics Score: How Boston's Value Doubled To $730 Million In Just 10 Years

Yet a new ownership group, led by Wyc Grousbeck, came in and made aggressive moves designed to put the Celtics back into contention immediately.

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Execs like Dallas Mavericks owner Mark Cuban, Boston Celtics owner Wyc Grousbeck and Portland Trail Blazers GM Kevin Pritchard were on hand and paying attention.

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Grousbeck, who grew up in nearby Weston, Mass.

FORBES: The Celtics Score: How Boston's Value Doubled To $730 Million In Just 10 Years

Whether or not they ever decide to sell for that ridiculous number, Grousbeck and Pagliuca have already left their footprints on the NBA. The Miami Heat copied their Big Three strategy and quickly shot to the top of the league.

FORBES: The Celtics Score: How Boston's Value Doubled To $730 Million In Just 10 Years