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It maximizes the value of partnerships, such as working with Ticketmaster to promote a new service allowing people to buy tickets for a group and get paid by each individual.
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Some even thought it was a conspiracy to get tickets to a select group of attendees.
CNN: STORY HIGHLIGHTS
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Tickets to each screening group are 75 Hong Kong dollars and can be bought from Hong Kong booking agent Urbtix.
BBC: Creating a cycling culture in Hong Kong
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The 32 participating countries' football associations are also allocated 12% of tickets in the stadia where their group matches will be played.
BBC: World Cup 2010: More tickets on sale for South Africa
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That includes season tickets, individual game seats and group sales.
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When it comes to movie tickets, state-owned distributor China Film Group has recently sought to deduct the cost of the tax entirely from foreign producers' share of the box office, said several people involved in international film distribution.
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From medicine and hospitals to restaurants and movie tickets, says Judy Pan at the Boston Consulting Group, China has studiously avoided consolidating information.
ECONOMIST: E-business in China
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Gossage said TMS and the NRA reach similar audiences and that he expects a lot of tickets will be bought by NRA members and people who support the group's position.
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"The growth in electronic purchases is a bonus for Wal-Mart as they generate high-average tickets, " says Britt Beemer, president of America's Research Group, which tracks consumer behavior.
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Silversun Pickups got paid only in drink tickets, but the exposure helped them land a gig touring with a much bigger group, Muse.
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Authorities say that Gonzalez paid for members of a pro-Venezuela group to travel to an international leftist conference in Ecuador last month, and that he purchased multiple tickets all under his name to hide their identities.
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They and the low-power group were then asked to play a dice game alone, in a private cubicle, to win lottery tickets.
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