All this may seem obvious, but it is clearly worth me prattling on about it, because the recently released 14th Annual Mystery Shopping Study by the etailing group found some appallingly bad behavior among merchants on this topic.
In a recent Kelton Groupstudy my firm commissioned, titled Social Commerce: Buying Behavior and Influence Online, consumers were asked who they were likely to trust the most and least for product recommendations.
Those who witnessed rudeness also were less willing to invest extra effort to help others in their group, according to the study, published in 2009 in Organizational Behavior and Human Decision Processes.