Ralph Rosenberg, head of the real-estate group, has a preference for shopping beyond major metro areas where prices have been getting quite high.

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The article points out that ad agencies ignored older consumers for 40 years, focusing instead on selling to young people on the belief that it is best to reach that age group before they settled on brand preference.

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It often occurs to me how little attention many businesses pay to the fact that most of us have a strong preference to be part of a group in which we feel comfortable, and react badly when that group is disturbed or broken.

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The Hadza of Tanzania, a remote group of hunter-gatherers, showed a stronger preference for symmetry than people in the United Kingdom.

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Research by consumer group Which? found signing up to the free Telephone Preference Service (TPS) cuts cold calls by a third.

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My focus group of 4 kids ages 5-12 also indicate a clear preference for the iPad over the Kindle Fire.

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If you ask a group of people if they drink Coke or Pepsi, chances are they have a preference.

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Focus group research presented in the report, The Smart Way to Display, shows a consumer preference for simplicity in visual displays of energy use.

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