As part of the bargain, we Idea Bouncers got a crash course in effective group brainstorming.

FORBES: "Junky Jacquie Hates to Waste" and Other Modern Tales in Sustainability

The group brainstorming led to a deal with Liz Claiborne, the former sportswear powerhouse that bought a 50-percent stake in the label from Rodriguez's original Italian backer Aeffe.

WSJ: Narciso Rodriguez's Life in Fashion

Her portrait was covered in post-it notes, and in front of it was a group of developers brainstorming some ideas.

BBC: All right gov? Can government do the web?

Soon after, Alloy started packaging books that came out of biweekly brainstorming sessions with a 12-person, mostly female group.

FORBES: Teen Machine

The fatal misconception behind brainstorming is that there is a particular script we should all follow in group interactions.

NEWYORKER: Groupthink