Nearly two-thirds of all physicians now have annual incentive plans, according to the Hay Group, a Philadelphia-based management consultancy that surveyed 182 health care groups.
It's likely that you will have a quiet night and you can use a price incentive or value promotion to attract customers - but as soon as you target a group of people in a serious way (through advertising), you are likely to be thought of as a restaurant catering just for that market.