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Before her operation Becky could not peck at food on the ground so her seed was gathered into little mounds so she could feed.
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It seems that in the rush to mega farming in the United States, GPS positioning devices are utilized to exactly place seed into the ground when planting.
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Absent that basis for capital markets, the billions of dollars of capital showered on the world's poor by international agencies is like seed falling on barren ground.
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"A farm is more than how many dollars of seed you have in the ground each year, " he said.
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"We don't want to miss out on an opportunity to get in on the ground level and EIRs are a proven way to find seed investments, " he says.
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After their cotton had been ginned, farmers would keep some of the seed for next year's planting, plow some into the ground as fertilizer, and use the rest to feed their cows.
NPR: Texas Cotton: 'Farmer Profits at Every Step'
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So when I heard about a company that is using artificial intelligence, data scraping, and database calculations as a means to predict what seed varieties a farmer should plant to get the maximum yield from their exact plot of ground, my mind immediately started to ponder how this could be applied to marketers.
FORBES: Planting The Right Seed: What A Farmer Can Teach A Marketer