After all the time and energy put into one's profile or network or photo stream, the ground rules seem to change.

CNN: Instagram users should wise up

The reasons why such financial instruments have received such a pasting in recent years is because many of the managers using them did not understand their mechanics, nor did they run a risk profile that had any connection with feet on the ground reality.

FORBES: Collusion Detected In Credit Default Swaps

And the author of this year's profile, Richard Morais, hasn't been afraid to break ground.

FORBES: Sidelines