An academic study linking Olympic performance to gross domestic product per head reckons that the UK should be in the 42 to 47 medal range.

BBC: Going for the happiness gold

Rob Gross from Imperial College London, head of policy and technology assessment at the UK Energy Research Centre (UKERC), believes Inenco is presenting a worst-case scenario.

BBC: RELATED BBC SITES

The early response of financial market analysts seems to be that it will not be: the head of Pimco, Bill Gross, for example has already said the market will be disappointed.

BBC: Draghi will do what it takes (give or take)

If any quarterly metrics, revenues or gross margins falter even 1 percentage point, players head for the hills.

FORBES: Tech Blue Chips Whiffing Like Testosterone-less Yankees

Gross margins and its ability to drive sales without heavy promotions and discounts will be very important as we head into the back to school season which will be hugely important for Aeropostale.

FORBES: Aeropostale Earnings Preview: What To Watch