Even the most loyal Apple supporters gritted their teeth at that, and the higher-than-usual cost for the upgrade may turn out to have an effect on sales of the software.

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They have also gritted their teeth and bought slots on the many small television channels that carve up tiny audiences, often into such narrow slivers that ratings cannot track them.

ECONOMIST: As the audience gets smaller, it will also get more powerful

Many of the actors or news anchors whose slip-ups and outbursts appear in such shows watch them through gritted teeth while the rest of us are giggling, all because they signed away their rights.

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