On her talk show today, Ellen DeGeneres announced that she is launching her own record label, eleveneleven, and that 12-year-old YouTube sensation Greyson Chance will be the first artist on the label.
After years of focusing on a single artist, his attention has been turned to include Greyson Carter and Bollywood star Priyanka Chopra, and surely the demands of new financiers and developers on the social media venture are taking their toll.