The ad effort from Grey Worldwide, which includes a print campaign, was created after market research showed that a number of middle-aged women feel "invisible" after hitting 40 or 50, says Thomas A. Albright, senior director of marketing for Botox Cosmetic.

FORBES: Smooth Operator

The advertising effort from Grey Worldwide, which includes a print campaign, was created after market research showed that a number of middle-aged women feel "invisible" after hitting 40 or 50, says Thomas A. Albright, the senior director of marketing for Botox Cosmetic.

FORBES: Smooth operator