The Oaks has adopted a signature color, pink, and a signature drink, the Grey Goose Oaks Lilly.
Sidney Frank made billions by selling Grey Goose vodka, nearly indistinguishable from bottom-shelf brands, at a rich price.
Grey Goose was a sponsor, so vodka cocktails were flagged on the menu.
They would come around, they said, and revive her with Grey Goose.
When I founded Project Grey Goose it never had more than 40 members and 20% of that number did 80% of the work.
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Ferguson says it doesn't take a Project Grey Goose to figure out that the proliferation of autorun viruses probably wasn't the result of a targeted attack.
For a hangout even closer to the action, One80 Grey Goose Lounge is located on top of the Amway Center and stays lively even on the off-season.
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Today, he produces events that promote restaurant groups including Todd English Enterprises and Le Cirque, with sponsorship from brands including Argentine clothing company Etiqueta Negra and Grey Goose Vodka.
Although Grey Goose found no direct evidence to suggest direct involvement by the Russian government, "We did find evidence of links to some existing organized criminal elements in Russia, " says Ferguson.
Coca-Cola, PepsiCo and Anheuser-Busch have all jumped in, as well as a number of upstart brands like Rockstar, Monster and Crunk, the latter being peddled by Grey Goose entrepreneur Sidney Frank.
To drink Absolut or indulge in some Grey Goose?
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Such was the raison d'etre for Project Grey Goose, a private sector initiative aimed at determining whether the cyber war conducted against Internet infrastructure in the Republic of Georgia was a product of Russian government intervention or initiated by patriotic hackers on their behalf.
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