My company grew out of a book I wrote while in graduate school on how to plan a green wedding.

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The hoo-hah in the tabloids over his wearing a green anorak at the wedding was certainly overblown.

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Over the last three years I have raised the initial funds I needed and more and have grown my site into the leading green brand in the wedding industry.

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When talking about my business, I ask if my investors have paid for a wedding, attended a large wedding reception, or tried to buy a green product online in recent years.

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To minimize the damage to that precious green stuff, Reeves suggests a few tricks to put into play before the wedding starts.

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