He also admitted that many of the advertised job titles smacked of little more than green washing.

FORBES: Job Hunting in CSR, Part 3: When All Is Said And Done, Where Are The Jobs?

The topic of green-washing may only be in its infancy.

FORBES: Gang Green: Rules Are Tightening. Don't Say Green If You Don't Mean Green.

This is not about green-washing.

FORBES: Every Company Is An Energy Company

The company wants to show that, given the right information and incentive, people will be willing to cut the amount of water they consume for, say, taking showers, washing dishes and keeping the grass green.

FORBES: A Startup's Bid To Use Data To Cut Water Use

Washing with Castile soap and icy water, he worried over his scrawniness, his spindle shins, the green yarns of vein in his forearms, his face so thin that his zygomatic bones and jaw shaped harps underneath his ginger-brown, one-inch beard and mustache.

NPR: Excerpt: 'Exiles'