In the three months since the green coffee segment aired, lawyers for Oz have sent numerous cease-and-desist letters in an effort to get the ads taken down.
For the luxury segment, DuPont developed a bold bronze and jewel-like green, the latter of which happens to be similar to the emerald color that Pantone, another paint company, recently unveiled as its color of the year for 2013.
Especially the green marketer in me: I'm a chief marketing officer at Marcal, the segment leader in bath tissue, paper towels and other paper goods made from 100% recycled paper.