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In the fall, the Princeton Review plans to include a green rating in its annual guide to colleges and universities.
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Its City Council House 2, with windows that open at night to take in air that cools the interior by day, was the first public building in Australia to get a six-star green rating.
ECONOMIST: So long as it doesn��t cost too much
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As each company seeks to be greener than the next, so demand is growing to get buildings certified by the Leadership in Energy Efficiency and Design programme (LEED), America's biggest green rating system, run by the not-for-profit Green Building Council.
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All three of these companies earned a green light rating.
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In addition to the numerical score given to each company, the Climate Counts scorecard also gives companies a green, yellow or red light rating.
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The folks at Timberland have a competing rating system called the Green Index they launched in 2007, complete with a snazzy website and social media-friendly branding.
FORBES: Is the Eco Index a Good Way to Measure Sustainability?
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Rob was the driving force behind the LEED building rating system at the US Green Building Council.
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It is similar to the PUE rating (Power Use Effectiveness) developed by The Green Grid a few years ago, but it arguably is more targeted toward measuring power consumption and actual operations.
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Number one was the Super Bowl between the Green Bay Packers and Pittsburgh Steelers on Fox, which drew a rating of 37.7 with over 111 million viewers.
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Regardless of your stance on LEED bashing or the efficacy of the LEED rating system, I would venture to guess that some would agree with my statement that looking at the LEED rating system with a more critical eye is beneficial to the green building industry as a whole.
FORBES: Problems with LEED certification: Another perspective