The new venture is the brainchild of founder and CEO of Green Revolution, Jay Whelan.

CNN: Virtuous cycles

Matt Kalil of the Minnesota Vikings wore a wristband with "RIP Jay and Rik" written on it during Saturday's match at Green Bay Packers.

BBC: NFL star Matt Kalil pays tribute to Jay and Rik Dhesi

Matt Hasselbeck went on to win five postseason games with the Seattle Seahawks and lead the team to Super Bowl XL. Trent Green had some success following a trade to the Kansas City Chiefs, and Matt Schaub and Jay Cutler remain upper-echelon quarterbacks with the Houston Texans and Chicago Bears, respectively, but have only three combined playoff victories with their new teams.

WSJ: Trading for a Quarterback Doesn't Really Help