Companies that can produce products that are sustainabl, but also cost and function the same as non-green competitors will find overwhelming market acceptance.

FORBES: No, Consumers Will Not Pay More for Green

He recently authored, with Dan Esty, The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function.

FORBES: The Next Global Debt Crisis

The primary function is to offer directions using the GPS. The LEDs tell you which way to head with simple green arrow animations and alert you to upcoming turns by flashing a red exclamation point.

ENGADGET