He insists that industry, as well as governments, must tackle the core issues, rather than trying to rid themselves of responsibility through measures like carbon offsetting - where individuals or companies balance their carbon output by financinggreen projects.
This week saw the European Investment Bank officially announce a Mediterranean Solar Plan Project Preparation Initiative (MSP-PPI), aimed at providing a green energy framework for financing efforts across member states.
The debt crisis in the West means that it is very hard for Western green energy companies to find financing for their technologies, then to market them as finished products.
Armed with his patents and financing from Crocker First National Bank in California he established a small laboratory in San Francisco on Green Street, at the foot of Telegraph Hill.