The greencleaning website might try to cut deals directly with manufacturers to increase their resale take from 10% to 30% or decide to expand into industrial greencleaning products or other green home care products.
Competitors and environmentalists, however, say Apple's green efforts have less to do with cleaning up its products and manufacturing and more to do with marketing.
On Wednesday, the Second Circuit said that the judge's ruling that a single color can never serve as a trademark in the fashion industry was inconsistent with a 1995 U.S. Supreme Court decision, which granted Qualitex Co. the exclusive right to use a green-gold color on pads for commercial dry-cleaning presses.