The trio are certainly not alone in their quest to find green alternatives to the gas-guzzling cargo vessels of the 21st century.

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And since the band is big on green alternatives, Page recycles his plastic water bottles, filling them up with tap water, shampoo or lotion, which he then totes along.

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With us now is Jeb Conrad, head of the Greater Kokomo Economic Development Alliance, Chris Rohaly, founding partner of Green Alternatives, but he's also holding down a job in the auto industry, and Kirk Daniels, owner of Freedom Financial Group, a local investment firm.

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Back in 2001 the company created a process called Green List to screen the chemicals in their products and substitute them with environmentally friendly alternatives.

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In fact, Tuncak points out, some big businesses are calling for improved U.S. regulation to help level the playing field between those who are leading in green chemistry innovation and those who are not, and between those who have been forced to switch to alternatives in order to do business in Europe and those who have not.

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