The success of comedies like American Pie hardly suggests that today's viewers despise the intellectually undemanding, while Keaton's The General is "arguably the greatest screen comedy ever made" according to the London listings magazine Time Out.

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As for the general Medicaid population, the single greatest medical demand placed on the program, in terms of volume if not dollars, is pregnancy and childbirth.

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"Access to broadband in an affordable manner is our greatest challenge, " Dr Hamadoun Toure, secretary general of the International Telecommunications Union (ITU), told BBC News.

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The greatest public speakers, from Steve Jobs to Winston Churchill to former General Electric chief executive Jack Welch, tell stories to get their points across, rather than relying on statistics on PowerPoint slides.

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Scannell contrasts that attitude with the perspective of those members of the Greatest Generation, for instance, who often volunteer out of a more general sense of a duty and obligation.

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This brings us to the US. Prime Minister Binyamin Netanyahu's greatest fear is that President Barack Obama will fail to veto a Security Council resolution recommending General Assembly approval of Palestinian membership in the UN.

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"The differences that we're seeing there are among the greatest that I have seen for years and years and years, " says Norman Wolmark of Pittsburgh's Allegheny General Hospital, in response to the Herceptin results.

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