You want to give the reporter so many great quotes that you squeeze your competitors entirely out of the story.

FORBES: Connect

Another great feature of the video is the series of quotes from winners of the Nobel Prize.

FORBES: Tax Competition Restrains Greed Of Politicians

The New Republic interview, carried in the magazine's 11 February issue, quotes Mr Obama as saying he has great respect for US hunting traditions, while advising gun-control advocates to be better listeners in the firearms debate.

BBC: White House posts Obama shooting picture on Flickr

Their recent great box-office and award kudos means they'll both be able to push their quotes up.

FORBES: Awards Season