This proved great publicity: most of those rescued became loyal Fischer clients.

ECONOMIST: Face value

Launched amid great publicity in 1993 as a subscription TV network offering CNN, the ESPN sports channel, Discovery Channel and HBO, it attracted fewer than 20, 000 customers.

CNN: ASIA'S NO PUSHOVER

City, the defending Premier League champions, will be looking to make a quick start to the season and the match will likely be great publicity for both clubs.

FORBES: Manchester United Scores $233 Million in IPO

It could be regarded as being a great publicity scam.

BBC: News | NEWSNIGHT | Jonathan Franzen interview transcript

Mr. Poehm has found a great way to get worldwide publicity, and I applaud him for that.

FORBES: Let's Have a Party!

"The publicity wasn't so great, " says Langer, thoughtfully twisting and pulling at a stray strand of hair.

FORBES: Plastic Man

In 1984 he ran in the North Carolina Democratic primary for governor, taking great delight in provoking outrage while gaining publicity for his movement.

ECONOMIST: The downside to the First Amendment

Six months later, the Sex Pistols fell apart - allegedly because of McLaren's plan to fly them to Brazil to hook up with Great Train Robber Ronnie Biggs, one publicity stunt too many for Johnny Rotten.

BBC: Malcolm McLaren: The man and the music

Yes the Lumia 920 comes across as great looking and well built device, but has WP8 and the publicity machine behind it got what it takes to lure millions of existing smartphone users away from the familiar comfort of iOS and Android environments when upgrade time comes around?

FORBES: The Mobile Industry Reviews Yesterday's Lumia Launch by Nokia

So great is the appetite for brand names in the Olympics that retired stars can generate massive publicity with attempted comebacks.

WSJ: Menu