And its influence has even spread to that great bastion of sobriety and conformity, that very fortress of good taste and sensible living, the officials' room at Catterick racecourse, North Yorkshire.

BBC: Racing pundit John McCririck

Real Extra Virgin Olive Oil: High quality olive oil makes a great gift and not just for the obvious reasons that it tastes great, is good for you, and makes so many dishes taste better.

FORBES: Holiday Gift Guide: Best Gifts For Foodies

Meanwhile, Grenaches remain the world's most undervalued great wines, wines that cause people to love you for your warmth and good taste, even when they can't remember what wine it was.

FORBES: Grape Juice