Obviously staying on top of the ever-changing market is challenging, and most great CMOs rely on domain specialists to manage each of these areas.

FORBES: CMOs Are Staying on the Job Longer Than Ever

We know that an ever-increasing number of employers are researching job applicants online, and owning your own website with your name in the domain gives you a great shot at showing up when someone searches for you.

FORBES: Why Every Job Seeker Should Have a Personal Website, And What It Should Include

For Rap Genius, doing the same for the internet will mean pulling in large swaths of text from outside the music world, as the site has already started to do, hosting annotated versions of public domain books like The Great Gatsby and court cases like Plessy v.

FORBES: Inside Andreessen Horowitz's $15 Million Investment In Rap Genius

Now, more than ever, the conservative establishment will cling to the great centres of power still within its domain.

ECONOMIST: Iran��s reformers vault to victory

This could be great news for any industry or brand, according to Ben Crawford, CEO of global domain name registry CentralNic, but with one large caveat: they must be nimble.

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Whether by crafting a great new name or wresting one from a previous owner, online retailers would do well to master the domain game.

FORBES: Master The Domain Name Game