In both cases, Mr Beinart argues, the desire to do great deeds and not simply what was necessary led to episodes of overreach and disappointment.

ECONOMIST: Lexington

Since then, Benetton has been relatively quiet on the global stage for 20 years and this front foot forward attitude from a can do brand like Benetton defines them as a self styled maverick with great strengths from racing cars and fashion through to a phalanx of good deeds in conscious commerce that is matched by little tolerance for tedium.

FORBES: Benetton: Without Hate