Opponents of the method, however, are saying that the conversion process uses great amounts of fossil fuels and that it harms marine life through its vast duct system whereby it pipes water into the desalination facilities.

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This article is by Mark Ryski, author of Conversion: The Last Great Retail Metric and When Retail Customers Count and chief executive and founder of HeadCount Corporation.

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So HMV's survival will depend to a great extent on the success of the conversion of its stores into centres for the purchase of electronic tablets and related kit, apps, and downloadable entertainment.

BBC: HMV: Two years to shape up

Great content attracts followers, engages them, and leads to website traffic and conversion.

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Ruaridh Jackson's conversion cut Ireland's advantage to 24-12 but another great Murphy run then released Isaac Boss to score the home team's fourth try.

BBC: Irish Wolfhounds 34-19 Scotland A

The signs of the great Latino influx can be seen in the proliferation of taco stands and the feverish conversion of abandoned shops into Pentecostal churches.

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