The graphics market is now dominated by Nvidia and Advanced Micro Devices ' ATI division, both of which crank out so-called graphics chips built around hundreds of processor cores.

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' (nyse: AMD - news - people ) ATI division, both of which crank out so-called graphics chips built around hundreds of processor cores.

FORBES: Intel Grinds Toward Graphics

The challenge for London was, "What's going to be the 'wow factor, '" said Michael Payne, the former marketing director of the International Olympic Committee and chairman of the international division of Crystal CG, a Beijing-based company that made the people-pixel graphics.

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