This relentless form of creativity is nicely exemplified by the legendary graphic designer Milton Glaser, who engraved the slogan "Art is Work" above his office door.
For every thousand people who watch a Flash clip online or fill out an online Adobe Acrobat Reader tax form (without paying), there's a Web programmer or graphic designer who paid several hundred dollars for the right to create that digital content using Adobe's multimedia production and editing tools such as Flash, Acrobat, Illustrator and Photoshop.