Graphic designers and other creative professionals drove LaCie's business initially, but it was Philippe Spruch, LaCie's chairman and general manager, who expanded the company's reach to consumers.

FORBES: Design

For computer users who need access to a lot of content, and many Macbook Pro users are film editors, graphic artists and other creative professionals who often need access to significant stored content, a good amount of local storage with higher performance at a lower price than apure SSD computer could be very attractive.

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And yet, barring creative professions like graphic design, there's no real productivity boost to be had, no efficiency gained by resorting to a stylus over the finger.

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Several years ago in a small advertising agency, I managed a creative team of a graphic designers and another writer in addition to myself.

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Anthony Russell is president and creative director of Russell Design Associates, a multidiscipline graphic design firm.

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You can get as creative as you wish with a unique photo or graphic, and you can change it up as often as you wish.

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