That service, which will be replaced by the new Open Graph product, now boasts 100 million users.

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From his experiences in product design and manufacturing at Jatalo, Aditya got the idea to tap into the vast and growing social graph to improve product design pre-production.

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Baynote uses this interest graph to personalize product and content recommendations to align them with the suspected intent of site visitors.

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Of course, Graph Search is still clearly a beta product, so it's likely to eliminate such snafus as development continues.

ENGADGET

In addition to playing with the Facebook's newest function, we briefly spoke with Tom Stocky, former Googler and director of product, about the challenges of creating Graph Search.

ENGADGET

The interest graph combines the click stream, the semantic stream, and the product engagement data to illuminate the path to sales.

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If Graph Search rolls out as demonstrated, it will be an incredible new product, marrying the concepts of web search and social recommendation into a semantically-accurate, network-powered search engine.

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