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How about recommendations based on your social graph chatter, not just your prior viewing history.
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Forkly is a mobile app that helps you discover food and drink based on your personal taste-graph.
FORBES: Cold Start Problem: Forkly's Plan For Success in Dish & Restaurant Recommendation Space
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The hockey stick graph at the center of this dispute was based heavily upon data taken from trees on the Yamal Peninsula in Siberia.
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So where Facebook derives preferences from your social graph, Tellagami has the potential to deliver actual brand recommendations based on something that a friend has made.
FORBES: Tellagami Makes Fast, Fun User Generated Video Content For The Mobile Generation
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Graph Search scours your profile information so people can find you based on what school you went to, where you work, your religion or who your friends are.
CNN: Review: Facebook's Graph Search is not very useful
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Graph Search, a new advanced search feature that lets you scour your extended network for people based on their likes or profiles, is still in its beta stages and cannot be accessed through mobile apps.
CNN: Facebook mobile users surpass desktop users for first time
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In the future, Facebook should launch new services like Graph Search on mobile first and desktop second, says Ty Amell, CEO of StackMob, a cloud-based mobile platform for developers.
FORBES: The Big Question Mark Over Facebook's Graph Search: Mobile