On Tuesday, Facebook unveiled a smart search engine - called Graph Search - that allows users to make "natural" searches of content shared by their friends.
Rasmussen: Only in the integration of the Graph Search box with non-Graph Search queries.
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There will be an incentive for businesses to create pages on Facebook and learn the new art of GSO - Graph Search Optimisation.
This is a drawback you'll find across the Graph Search -- if friends aren't tagging their hobbies, restaurants and really fleshing out their Facebook profiles, you'll find your results will be fairly lacking.
Using the four "pillars" of Graph Search -- people, photos, places and interests -- we looked up terms like "My friends who like Star Wars and Star Trek, " "Restaurants in San Francisco that my friends like, " "Photos of hiking in national parks" and managed to get results every time.
"We're rolling Graph Search out slowly - fast enough for the debate to take place, and but slow enough so people have a chance to look through their stuff before this comes out to a large audience, " he says.
Graph Search is privacy-aware, he says.
FORBES: LIVE: Facebook Unveils Graph Search--Its Long-Awaited Internal Search Engine
Tinkering with the dark arts of small-screen advertising with Graph Search could be a crucial way to do that.
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Check our quick hands-on video of Graph Search after the break.
And Facebook just revealed that it built a natural-language interface for its Graph Search service announced earlier this year.
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The first version of Graph Search focuses on four main areas -- people, photos, places, and interests.
We expect margins will be lighter as Facebook is hiring aggressively to support the development of a host of features including gifts, Graph Search, custom audience and app-install ads.
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The Android 4.1 update also aims to take advantage of some of the company's recent search innovations including its Knowledge Graph - an effort to offer useful information rather than links in response to queries.
There will be close to 50% growth in costs, and margins will decline as Facebook intends to hire aggressively to support the development of host of features including gifts, graph search, custom audience and app-install ads.
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Facebook has announced a major addition to its social network - a smart search engine it has called graph search.
The message is clear: when you get Graph Search, you need to check and double-check what information of yours is public.
We just had a quick hands-on of Facebook's new " Graph Search" at one of the demo stations here at Facebook's press event.
Graph search and other new tools are pretty novel ways for Facebook to wrap money-making into new social tools.
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Many observers see the launch of Graph Search as a crucial move for Facebook in its quest to become the one-stop destination on the Internet.
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In the future, Facebook should launch new services like Graph Search on mobile first and desktop second, says Ty Amell, CEO of StackMob, a cloud-based mobile platform for developers.
FORBES: The Big Question Mark Over Facebook's Graph Search: Mobile
With Graph Search you combine phrases (for example: "my friends in New York who like Jay-Z") to get that set of people, places, photos or other content that's been shared on Facebook.
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