Jewelry business insiders call British diamond merchant Graff the new Harry Winston.
Other assets include jewelry company Graff Diamonds International, a polished diamond trading company in Antwerp, a real estate company in Luxembourg and a stake in a South African diamond wholesaler.
He is British diamond jewelry magnate Laurence Graff, who told Bonhams that the painting will be displayed at the Delaire Graff wine estate outside Stellenbosch in the Cape Winelands, which includes luxury lodges decorated by other works in his art collection.
America, where half the world's diamond jewelry is bought, was Graff's next big move.
Graff can count one potent rival, the Israeli Lev Leviev ( see FORBES, Sept. 15, 2003), who has set up a diamond operation even more vertically integrated than Graff's.
At the same time, Graff's Safdico wholesale business is expanding, constructing diamond factories and an office park that will eventually employ several hundred workers in Botswana.
According to a Bonhams representative, the painting will be exhibited, alongside the rest of the diamond retailer's art collection, at the Delaire Graff Estate, near Stellenbosch in the Western Cape.
In 2008 Graff achieved full vertical integration when he bought a stake in publicly traded diamond miner Gem Diamonds.
It is suspended from a diamond necklace that incorporates yellow and white stones, made by London designer Laurence Graff.
British billionaire Laurence Graff, the man jewelry business insiders call the new Harry Winston, swears this story is true: A woman and her husband walk into Graff's shop on London's swanky New Bond Street and ask to see the stunning diamond-and-ruby necklace in the window.
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