Fairy liquid bubbles of intelligence and they are popping around me all the time - grabbing one and trying to remember it before it floats away, popping.
Proceedings on the athletics track or in the swimming pool will capture the headlines, but it is not all about the gathering of medals, or grabbing the media spotlight and the financial rewards that follow.
It was bustling, absolutely bustling, with activists, all volunteers, grabbing fistfuls of stickers and leaflets and lugging armfuls of lawn signs from the office into cars and pick-up trucks.