At first, I thought there was some sort of bug in Yahoo Mail that was causing it to grab subject lines from my spam folder, since many of the messages had that trying-too-hard quality found in spam.

FORBES: My Terrifying Encounter With Yahoo Email: A Survivor's True Shaggy Dog Story

While you can't yet buy books or movies that reflect your proclivities, aspirations, inhibitions and fears, you can grab a hot videogame that allows you to create characters and develop your own plot lines and outcomes.

FORBES: Brave New World

Once a company's product or service becomes commoditized--often the case with big banks, hotel chains and cruise lines--why not take consumers' minds off those annoying product details and grab their attention with some forceful life advice?

FORBES: Bully Marketing